Firm performance

How Women in Hotel Senior Management Increase Business Performance

Over time, many hotels have witnessed gender issues in hotel management, which could have significant impacts on performance. While increased gender diversity can be observed at operational and managerial levels in the hospitality industry, women represent only a small minority in management positions and at the highest management levels. This article will outline a series of facts and figures that are validated by various peer-reviewed research articles and the author’s master’s research.

Women make up approximately 47% of the workforce and 51% of hotel employees. Even with the increase in the number of female managers and the increase in the level of education of women, there is still a lack of diversity in leadership positions. However, studies agree that having more women in management positions in hotels increases business performance. This is mainly due to the effective leadership style of women. Leadership styles can have a direct impact on employee stress levels where transformational leadership can alleviate stress and burnout as opposed to transactional leadership.

The Transformational Leadership Style involves establishing oneself as a role model by gaining the trust of followers; the leader ensures that the followers are consciously aware of the importance of sharing the goals and values ​​of the organization. They also make sure subscribers know how to achieve those goals by coaching and holding them accountable. Empirical evidence shows that women are more efficient and successful adopt a transformational leadership style with respect to men. Additionally, women in leadership positions in hotels can have positive effects on the career development of women at lower levels within organizations through mentor and role model effects.

Women tend to be more caring, caring, and sensitive than men, and these characteristics are more aligned with transformational leadership. Since transformational leadership is more suitable for female leadership, various studies suggest that female transformational leadership will enjoy greater trust from their followers, which will help develop a close bond between the leader and his followers in hotels. It is therefore postulated that trust in female leaders will positively affect the connectedness and performance of subordinates, which will lead to an increase in company performance.

Therefore, more women in the senior management of a hotel leads to an increase in hotel performance. Various studies have proven an increase in performance in terms of occupancy, turnover, net profit, etc. 30 %. Therefore, it is imperative for hotels to have more effective female leaders in senior management to maximize business performance.