Firm business

FullFunnel Announces Acquisition of Leading Business Services Law Firm Practice Alchemy

Boston, MA, July 12, 2022 — ( — FullFunnel, a global leader in sales and marketing outsourcing services, announced the acquisition of Practice Alchemy, a provider of marketing, advertising , consulting and accounting for law firms.

By acquiring Practice Alchemy, FullFunnel continues to build on its strategic goal of being the leading revenue operations platform provider as a service.

The acquisition of Practice Alchemy will add to FullFunnel’s comprehensive service offerings and provide a foundation for future expansion into legal and professional services.

Matthew Iovanni, CEO of FullFunnel, said, “I am delighted to announce the acquisition of Practice Alchemy’s marketing and advertising teams into Fullfunnel. This acquisition strengthens our digital marketing capability and our ability to serve our professional services clients. »

Ross Yellin, CEO of Practice Alchemy, who will assume the role of Chief Customer Officer for FullFunnel, added, “I am excited about the potential this acquisition brings to Practice Alchemy customers and employees. With the support of FullFunnel, the entire Practice Alchemy portfolio is poised for continued and accelerated growth. The future is very bright and exciting.

Genie Lutz, senior account strategist at Practice Alchemy, will also transition to director of digital marketing operations at FullFunnel.

While Practice Alchemy’s marketing and advertising services arm will be part of FullFunnel, its accounting services will be absorbed by finairo, a financial operations services provider.